I'm Clarisse. I help e-commerce and service-based businesses fix underperforming ads with high-converting creative strategy and execution — powered by Meta Ads, TikTok Ads, and AI.
Nexus In Motion. We move you forward.
Experience managing high-volume campaigns across Meta, TikTok, and ecommerce platforms for direct-to-consumer brands.
Campaign management and optimization across ecommerce brands and international marketplaces.
Large product catalog · Sponsored Ads · Manual targeting · Aug → Oct 2021
Large product catalog with unstructured campaigns. ROAS was erratic, often near 0, never exceeding 10×. ACOS sat at 15 to 30%, making profitable scaling impossible.
Systematic restructuring transformed an erratic, high-cost catalog into a profitable presence, peaking at 32.7× ROAS with ACOS slashed to just 3.06%.
Breaking down real UGC ad performance, from hook retention to platform fit. Every creative decision has a reason behind it.
4 UGC ad creatives, each built with a distinct hook strategy, audience persona, and conversion angle.
Deodorant Bars / Roll-on · Sponsored Ads · Manual targeting · Nov–Dec 2021
Live campaigns generating 0 orders and only 0 to 5 clicks in November 2021, completely invisible with no traction despite active spend.
In just 3 weeks, campaigns went from zero traction to 125 clicks and 19 confirmed orders at an efficient $1.19 CPC.
Research-driven creative strategy for a performance running brand built for the Philippine climate.
A local performance running brand needed high-converting race season creative, competing between Decathlon's accessibility and Lululemon's premium status, without either's budget.
Filipino runners aren't buying comfort. They're buying confidence that their gear won't fail in heat and high mileage. The audience was already solution-aware. They needed a reason to choose this brand.
Shifted from generic "dri-fit" claims to performance engineering language: climate-adaptive fabric, stress-mapping stitching, fast-dry construction. Repositioned from activewear → serious race equipment.
Coach-led authority storytelling + mechanism-driven messaging targeting competitive marathon runners training 4–6× per week.
Brand Line: Wear Your Discipline.
I'm Clarisse — a performance marketer and creative strategist with a background most ad managers don't have: a degree in Accounting and two years at SGV & Co. (Ernst & Young Philippines).
Since 2021, I've been running paid ad campaigns and building creative strategy for ecommerce and service-based businesses across Meta and TikTok. But what sets my work apart is the full picture — from market research and ad analysis to scripting, creative briefs, and campaign execution. I don't just place ads. I build the strategy behind them.
My finance background means I don't optimize for clicks. I optimize for profit. So every dollar you invest is tracked, intentional, and working toward real growth. Not just metrics that look good on a report.
From Meta to TikTok, I manage full-funnel paid ad campaigns for ecommerce brands that want profitable growth, not just more spend. Now with AI-integrated creative production.
I've managed 300+ campaigns and 200+ products across multiple brands. If your ecommerce ads aren't performing, I know exactly where to look and how to fix it.
Service-based businesses don't need vanity metrics. They need phone calls, booked appointments, and signed contracts. That's exactly what you get when your campaigns are built around outcomes that matter, so you stop bleeding budget on traffic that never converts.
Most service businesses are paying for traffic that never converts. The fix isn't more budget. It's smarter targeting, better creative, and a system that responds to leads automatically. That's what I build.
